Buying a watch can be difficult because there are countless styles, brands, features, and price points to consider. A timepiece that looks perfect online may feel completely different once it is on your wrist. Mechanical, quartz, and smart watches each have their own advantages, so choosing can quickly become a race against the clock. Prices also range from bargain-bin deals to luxury investments, making it important to know what fits your budget. Fortunately, Norfolk shoppers have several places where they can browse watches in person and make a timely decision.

*Note: The prices below are estimated average retail prices, not guaranteed store-wide averages. Watch inventory changes frequently, especially at discount retailers, so call ahead if you have a specific brand or style in mind.*

1. **[Long Jewelers](https://www.longjewelers.com/)** — With a Norfolk location on North Military Highway, Long Jewelers is a strong choice for traditional and luxury watches. Shoppers may find Swiss brands, dress watches, and higher-end mechanical models. **Estimated average price: $1,200–;$2,000.** It is a good place to put your best wrist forward, though your wallet may need a little extra winding.
2. **[Kay Jewelers](https://www.kay.com/)** — Kay Jewelers, including its location at MacArthur Center, carries fashion watches, brand-name watches, and gift-friendly styles. The store is useful for shoppers who want financing options or help selecting a watch for a special occasion. **Estimated average price: $350–;$600.** Kay can help you make a timely choice before the big day ticks around.
3. **[Zales](https://www.zales.com/)** — Zales offers watches alongside its jewelry selection, with options that range from relatively affordable fashion pieces to branded designs. It is worth checking the Norfolk-area store locator for current locations and inventory. **Estimated average price: $250–;$500.** Whether you want sparkle or simplicity, Zales may have your wristwatching needs covered.
4. **[Jared](https://www.jared.com/)** — Jared’s Norfolk-area jewelry stores typically carry branded and fashion watches, making them a reasonable stop for shoppers seeking a polished gift. Selection can vary by location, so checking online first is a wise move. **Estimated average price: $500–;$900.** Jared gives shoppers a chance to find a watch that is truly a second-to-none present.
5. **[Target](https://www.target.com/store-locator/store-directory/virginia/norfolk)** — Norfolk Target stores often carry inexpensive analog watches, digital watches, fitness trackers, and smartwatches. This is one of the better options for shoppers who want something practical without spending a fortune. **Estimated average price: $50–;$120.** Target is a well-timed stop when you want to check out quickly and still leave with a watch.
6. **[Walmart](https://www.walmart.com/store/locator?location=Norfolk,%20VA)** — Walmart locations in Norfolk usually offer basic watches, children’s watches, sports watches, and selected smartwatches. The assortment is broad, although the exact selection can differ from one store to another. **Estimated average price: $25–;$90.** Walmart helps keep your purchase from ticking up into an alarming total.
7. **[Belk](https://www.belk.com/)** — Belk department stores commonly stock fashion watches and recognizable brands in their jewelry departments. It can be a good place to compare several styles while also watching for seasonal sales. **Estimated average price: $100–;$250.** With the right promotion, Belk can make your budget feel right on time.
8. **[Nordstrom Rack](https://www.nordstromrack.com/locations)** — The Norfolk-area Nordstrom Rack is worth browsing for discounted designer and fashion watches. Because the inventory is closeout-driven, one visit may show a completely different lineup from the next. **Estimated average price: $80–;$220.** Deals here can disappear in a minute, so shoppers should keep their eyes on the clock.
9. **[Burlington](https://www.burlington.com/store-locator/)** — Burlington often sells affordable fashion watches, casual watches, and occasional name-brand pieces. It is especially useful for shoppers who want an inexpensive accessory or a last-minute gift. **Estimated average price: $25–;$70.** Burlington proves that a stylish watch does not have to cost you an arm, a leg, and a minute hand.