Buying a bra can be difficult because sizing varies from brand to brand, and even two bras in the same size may fit differently. Underwire, straps, cups, bands, and padding all bring their own fitting challenges to the table. Add changing styles, limited size ranges, and confusing return policies, and shopping can feel like a real strap-uggle. Fortunately, Columbus has plenty of stores where you can compare styles, ask for help, and find the right support. The prices below are approximate averages for everyday bras, since sales and designer collections can make the numbers rise or fall.
- **Victoria’s Secret — Easton Town Center**
- **Soma — Easton Town Center**
- **Nordstrom — Easton Town Center**
- **Macy’s — Easton Town Center**
- **Dillard’s — Easton Town Center**
- **Aerie — Easton Town Center**
- **Torrid — Easton Town Center**
- **Target — Columbus-area stores**
- **Kohl’s — Polaris-area and Columbus stores**
- **JCPenney — Polaris Fashion Place**
Victoria’s Secret is a classic stop for push-up, wireless, lightly lined, and sports bras, with many styles designed to provide lift and shaping. Expect to pay about **$50 per bra** at regular prices, though promotions frequently bring that amount down. Visit the [Victoria’s Secret website](https://www.victoriassecret.com/us/) before heading out to check styles and local availability. This store can help your shopping trip **rise to the occasion**.
Soma focuses on comfortable, polished lingerie, including wireless, full-coverage, minimizer, and everyday bras. The average price is approximately **$60**, with frequent buy-one-get-one and seasonal promotions. Browse the [Soma website](https://www.soma.com/) for fit guides and product details. For shoppers who want comfort to **come full circle**, Soma is a strong choice.
Nordstrom carries a wide range of brands, sizes, and price points, making it useful if you want to compare several labels in one fitting room. A typical bra costs around **$75**, although budget-friendly and luxury options are both available. Explore the [Nordstrom website](https://www.nordstrom.com/) to see its current lingerie selection. With so many brands under one roof, your options will be **well-supported**.
Macy’s offers bras from brands such as Warner’s, Bali, Maidenform, Calvin Klein, and other labels, so it is a good place to shop across different cuts and budgets. Plan on an average price of about **$40 per bra**, before discounts. Visit the [Macy’s website](https://www.macys.com/) to browse available sizes and styles. Macy’s gives you plenty of room to **adjust your expectations—and your straps**.
Dillard’s typically stocks department-store lingerie brands, including supportive full-coverage designs, minimizers, balconettes, and specialty styles. The average price is roughly **$55**, with prices varying by brand and construction. Check the [Dillard’s website](https://www.dillards.com/) for its bra selection and store information. Its assortment is a **good fit** for shoppers who want variety without losing their support.
Aerie is known for casual, youthful styles, including bralettes, wireless bras, lightly lined designs, and sports bras. Most shoppers can expect to spend about **$35 per bra**, and the brand often runs promotions. Shop the [Aerie website](https://www.ae.com/us/en/c/aerie/bras/cat4840006) before visiting. Aerie keeps things **lightly lined and right on trend**.
Torrid specializes in plus-size clothing and offers bras in a variety of fuller-cup and wider-band sizes, including everyday, plunge, lace, and strapless options. The average price is approximately **$55**, although sales are common. See current styles on the [Torrid website](https://www.torrid.com/clothing/lingerie/bras/). Torrid is a place where shoppers can find **more than enough support to make a statement**.
Target is a practical choice for affordable everyday bras, bralettes, nursing bras, sports bras, and multipacks. A typical bra costs around **$20**, though specialty and designer collaborations may cost more. Browse the [Target bra collection](https://www.target.com/c/bras-lingerie-women-s-clothing/-/N-5xtcj) and use the site to check nearby store inventory. Target proves that a supportive shopping trip does not have to **break the band**.
Kohl’s carries familiar brands such as Bali, Maidenform, Warner’s, and Playtex, along with store-brand options and frequent coupon deals. The average regular price is about **$30**, but sales can make the final cost significantly lower. Visit the [Kohl’s bra department](https://www.kohls.com/catalog/womens-bras.jsp) to compare styles. With its discounts, Kohl’s can help you **keep your budget in line**.
JCPenney offers affordable bras in everyday, full-coverage, wire-free, minimizer, and plus-size designs. Expect an average price of approximately **$30**, with regular promotions that may lower the cost. Check the [JCPenney women’s bra selection](https://www.jcpenney.com/g/women/bras) before making the trip. It is a solid option for shoppers who want to **get fitted without feeling strapped for cash**.
Prices are estimates for typical full-price bras and can change with sales, coupons, brand, and size. Before visiting, check each retailer’s website for Columbus-area locations, fitting services, store hours, and in-stock sizes. After all, the best bra is not merely the one with the best price—it is the one that gives you the right **fit and support from cup to finish**.