10 Bust-Worthy Spots to Find the Perfect Bra**
Buying bras can be quite the bust, pun intended. With countless styles, sizes, and fits to consider, finding the right bra often feels like decoding a secret language. Add to that the challenge of navigating various stores, each with its own vibe and pricing, and it’s no wonder many people feel overwhelmed. But fear not—New York City, the city that never sleeps, has plenty of places ready to lift your shopping spirits. Whether you want comfort, style, or a blend of both, here’s a list of 10 fabulous bra boutiques and retailers in NYC where you can get a perfect fit and great support.
- **Intimacy NYC**
- **BASICS New York**
- **Victoria’s Secret**
- **ThirdLove NYC**
- **Savage X Fenty by Rihanna**
- **Parade**
- **Birch Intimates**
- **Rene Rofe Lingerie**
- **Parfait Lingerie**
- **Aerie**
Lift your expectations at Intimacy NYC, where service and selection go hand in hand—no ifs, ands, or band sizes about it! Known for personalized fittings and a wide variety of brands, this store ensures you’ll leave feeling supported inside and out.
Website: [intimacynyc.com](https://www.intimacynyc.com)
Average bra price: $70-$130
Put your best bust forward at BASICS New York, a boutique focusing on custom-fitted bras and lingerie designed to enhance your natural shape. Their staff will help you find a bra that fits like a dream—no strings attached.
Website: [basicsnyc.com](https://www.basicsnyc.com)
Average bra price: $80-$150
Victoria’s Secret is still a go-to for many. Their extensive collection brings a little sparkle to your lingerie drawer without stretching your wallet too far. You might say their bras bring "supporting roles" to center stage!
Website: [victoriassecret.com](https://www.victoriassecret.com)
Average bra price: $40-$70
ThirdLove makes bra shopping a no-brainer—fit quizzes and half-size options help you feel your best. You could say they really know how to keep all the right pieces together.
Website: [thirdlove.com](https://www.thirdlove.com)
Average bra price: $68-$88
This high-energy spot blends bold style and comfort. For bras that truly “rhyme with fine,” Savage X Fenty offers dynamic designs that are both fierce and fabulous.
Website: [savagex.com](https://www.savagex.com)
Average bra price: $40-$60
Parade’s bras put the “fun” in fundamental underwear. With colorful, sustainable pieces that range from balconettes to bralettes, this brand will make you rethink what your basics can do. They promise a fit so good it’ll be un-bra-lievable!
Website: [wearparade.com](https://www.wearparade.com)
Average bra price: $25-$40
Birch Intimates focuses on minimalist, ethically made lingerie that supports you without overstating the case. Their designs are so subtle yet effective, they really don’t trump anyone else’s –; they just raise the bar!
Website: [birchintimates.com](https://www.birchintimates.com)
Average bra price: $50-$100
Step into the world of flirty and feminine with Rene Rofe Lingerie. Their playful and vintage-inspired bras will have you busting a move with confidence. When it comes to style, they never lack a “bra-ke” in excitement!
Website: [renerofe.com](https://www.renerofe.com)
Average bra price: $40-$75
If you’re searching for full coverage with flair, Parfait Lingerie offers a comfortable fit without the drama. Their styles lift your mood as well as your assets—truly a bra that’s a step above the rest.
Website: [parfaitlingerie.com](https://www.parfaitlingerie.com)
Average bra price: $50-$80
At Aerie, bras are celebrated at every size, shape, and curve. Their commitment to real beauty means you can wear your confidence loud and proud, no shape-shifting needed. They offer supportive styles that go straight to the heart of comfort.
Website: [aerie.com](https://www.aerie.com)
Average bra price: $30-$50
So whether it’s for everyday wear, a special occasion, or sustainable style, New York City has got your back—and your bust—covered. Next time bra shopping has you at your wit’s end, remember these spots that know how to lift you up, no strings attached!