Buying an Easter dress can be difficult because spring weather in Maine may be sunny one minute and chilly the next. Pastel colors and floral prints can also disappear from racks faster than a bunny from a carrot patch. Finding the right balance between dressiness, comfort, and a family-friendly budget takes some hopping around. Children’s sizes may sell out quickly, while adult styles can be surprisingly egg-spensive. Fortunately, Auburn has plenty of places to search for a Sunday-best outfit without putting all your eggs in one basket.

*Prices below are estimated average prices for a typical Easter dress and may vary by size, brand, sale, and seasonal inventory. Check each retailer’s website before making the trip so your shopping plans don’t go a little haywire.*

1. **[JCPenney](https://www.jcpenney.com/)** — Located at Auburn Mall, JCPenney is a reliable stop for girls’, juniors’, and women’s spring dresses, including lace, floral, and pastel styles. The average Easter dress price is about **$35**, though sales can make the total much sweeter. It’s a classic choice that deserves a round of a-plaus for its broad selection.
2. **[Old Navy](https://oldnavy.gap.com/)** — Old Navy is a good place to look for affordable family Easter outfits, with coordinating dresses for babies, children, teens, and adults. Expect to pay an average of **$30** for an Easter dress, with frequent promotions helping your budget stay in the green grass. Their cheerful styles make it easy to dress the whole family without hopping from store to store.
3. **[Marshalls](https://www.marshalls.com/)** — Marshalls’ constantly changing inventory can turn Easter shopping into a treasure hunt, especially if you like name-brand dresses at discounted prices. The average dress costs around **$25**, although the selection may vary from day to day. You may need to do some rack-and-roll, but the savings can be worth the search.
4. **[T.J. Maxx](https://tjmaxx.tjx.com/)** — T.J. Maxx often carries dressy spring clothing from recognizable brands, including floral dresses, pastel styles, and special-occasion looks. Plan on an average price of about **$28** for an Easter dress. The racks can be a little woolly, but finding a beautiful bargain is always a good reason to celebrate.
5. **[Target](https://www.target.com/)** — Target is a convenient option for Easter dresses in baby, toddler, children’s, juniors’, and women’s sizes. The average price is approximately **$25**, with many simple, modern styles available at approachable prices. Target makes it easy to grab shoes, tights, baskets, and candy too—talk about a one-stop shop that really delivers the goods.
6. **[Walmart](https://www.walmart.com/)** — Walmart is worth checking for budget-friendly Easter dresses, particularly for babies and children. The average price is about **$18**, making it one of the most affordable places on this list. The styles may be simple, but your wallet will be hopping with joy.
7. **[Kohl’s](https://www.kohls.com/)** — Kohl’s typically offers dressier options for children and adults, including floral prints, pastel colors, and occasion-ready designs. The average Easter dress price is around **$35**, though coupons and Kohl’s Cash may bring the price down. With the right deal, your outfit can look polished without making your budget feel shell-shocked.
8. **[Marden’s](https://www.mardens.com/)** — Marden’s closeout and surplus inventory can be a smart place to search for an Easter dress at a reduced price. Expect an average cost of approximately **$15**, although sizes and styles depend heavily on current stock. It may take some digging, but a little bargain burrowing can uncover a real springtime gem.
9. **[Goodwill Northern New England](https://goodwillnne.org/)** — Goodwill stores can be excellent for gently used Easter dresses, especially if you are open to vintage styles, designer labels, or one-of-a-kind finds. The average price is roughly **$8**, making it the budget bunny of the group. Bring patience and an open mind, because the perfect dress may be hiding in plain thrift.
10. **[The Salvation Army Thrift Store](https://satruck.org/)** — The Salvation Army is another affordable option for secondhand Easter clothing, including children’s and women’s dresses. The average price is about **$10**, depending on brand, condition, and size. A careful browse can help you spring into savings while giving a pre-loved dress another chance to shine.

Before heading out, call the store or check its online locator to confirm the Auburn location and current stock, since Easter inventory can change faster than a rabbit’s mind. Shopping early gives you more time to find matching shoes, a cardigan, and accessories before the holiday arrives at full hop. With a little planning, you can find a dress that looks delightful without leaving your budget feeling bunny-bruised.