Buying panties can be difficult because the right pair has to balance comfort, fit, style, and price—quite a lot to cover. Sizes and cuts can vary from one brand to the next, so shopping can feel like a brief guessing game. Some shoppers want lace, while others prefer cotton that keeps things seamless. Sales can also make the price tag a moving target, leaving your budget in a bit of a bind. Fortunately, Tampa has plenty of places where you can find the right fit without getting your knickers in a twist.
*Prices below are approximate averages for one pair before tax and may change with promotions, multipacks, and seasonal sales.*
- **Victoria’s Secret — International Plaza and Other Tampa Locations**
- **Aerie — International Plaza and Tampa-Area Stores**
- **Target — Multiple Tampa Locations**
- **Walmart — Multiple Tampa Locations**
- **Kohl’s — Tampa-Area Stores**
- **JCPenney — WestShore Plaza and Other Nearby Locations**
- **Macy’s — International Plaza and Westfield Citrus Park Area**
- **Nordstrom Rack — Tampa-Area Locations**
- **Marshalls — Multiple Tampa Locations**
- **Ross Dress for Less — Multiple Tampa Locations**
Victoria’s Secret is a classic stop for lace, cheeky, hipster, bikini, and seamless styles, with plenty of options to support your shopping mission. **Average price:** about **$14–;$18 per pair**. Visit the [Victoria’s Secret website](https://www.victoriassecret.com/) to browse styles and check store availability.
Aerie focuses on comfortable cotton, lace, and everyday styles, making it a good place to get your priorities in a row—or waistband. **Average price:** about **$12–;$16 per pair**, with frequent multi-buy promotions. Shop online at the [Aerie website](https://www.ae.com/us/en/c/aerie/cat4840006).
Target carries affordable panties from brands such as Auden, offering briefs, bikinis, hipsters, and seamless designs without making your wallet feel exposed. **Average price:** about **$5–;$8 per pair**. Browse the [Target women’s underwear section](https://www.target.com/c/women-s-underwear-clothing/-/N-5xtc7).
Walmart is a practical choice for budget-friendly multipacks and everyday cotton styles, proving that great coverage does not have to cost a fortune—or leave you in a tight spot. **Average price:** about **$3–;$6 per pair**, depending on the brand and pack size. See options on the [Walmart women’s underwear page](https://www.walmart.com/cp/women-s-underwear/133162).
Kohl’s offers brands such as Jockey, Hanes, and Maidenform, plus frequent discounts that can make your savings add up from the bottom up. **Average price:** about **$7–;$12 per pair**. Visit the [Kohl’s women’s underwear section](https://www.kohls.com/catalog/womens-underwear.jsp).
JCPenney stocks dependable basics and multipacks from brands including Bali, Vanity Fair, and Jockey, so you can keep your wardrobe well briefed. **Average price:** about **$6–;$10 per pair**. Browse the [JCPenney women’s underwear collection](https://www.jcpenney.com/g/women/womens-underwear).
Macy’s has a broad selection ranging from everyday cotton to more polished lace styles, giving your shopping trip plenty of behind-the-scenes support. **Average price:** about **$12–;$20 per pair**, though sales can bring that number down. Explore the [Macy’s women’s underwear department](https://www.macys.com/shop/womens-clothing/womens-underwear).
Nordstrom Rack can be a strong choice for discounted designer and name-brand underwear, letting you make a stylish entrance without paying full briefs. **Average price:** about **$8–;$16 per pair**. Check the [Nordstrom Rack women’s underwear section](https://www.nordstromrack.com/c/women/lingerie).
Marshalls frequently carries assorted branded underwear at reduced prices, so the selection may change—but that is all part of the elastic adventure. **Average price:** about **$5–;$10 per pair**. Learn more at the [Marshalls website](https://www.marshalls.com/).
Ross is worth checking for low-cost multipacks and single pairs from recognizable brands, especially if you enjoy a little retail treasure hunt below the belt. **Average price:** about **$4–;$8 per pair**. Find store information on the [Ross website](https://www.rossstores.com/).
Whether you want lace, cotton, seamless coverage, or a bargain pack, Tampa has enough options to keep your drawer from feeling underdressed. Compare sizing charts, inspect fabric details, and check return policies before checking out—because the best fit is always the one that makes you feel comfortable from the waistband down.